Avoiding Ad Placement Scams

by Rosalind Mays


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I believe that with every "fake" opportunity is a real opportunity. So just because we are analyzing this opportunity does not mean that I'm saying all similar opportunities are scams. That is not so. I believe there are companies that need the above service. But one must be careful to examine these opportunities very carefully.

When considering an ad placement job, look at these key factors:

  1. Do not pay to work. Let's pretend you are the employer. You are looking for someone to do a job quickly and efficiently. That's why most employers have requirements and qualifications for any open position. But as an employer, if you're asking for people to pay a fee to begin work, you're shooting yourself in the foot. How?
  2. Say there is a person with terrific Internet skills, fast typing speed -- a great worker that will make your business a success. The person is interested in applying but has no money for the fee. Another person applies, but he's been fired from every job he's taken, his typing skills are marginal and he has no Internet access . . . but he does have the $25 fee. Would you condemn your company to hiring the second applicant just because he has the money to pay the fee? Is this smart business decision?

  3. Let's examine this fee topic further. Many say the fee is for training, materials and/or administrative fees. Sounds good huh? Well, they hope you are unaware of how business works. When a business employs someone, everything associated with the process: training, materials, salary, and all administrative costs are tax deductible to the company. They can apply these tax-deductible costs against "money coming into the company."
  4. But, if a company charges you, the employee, with these costs then they cannot use these business expenses as tax deductions. Instead, they must list the fees you paid them as income to the IRS. This income would be taxed. They pay more taxes just because they hired you. Does this sound like a sound business practice to you?

  5. Where and who are their clients? Many of these ads say they "do not make their money by signing people up, they make money from the designing and implementation of advertising campaigns for their clients."
  6. Well my question is who are their clients? Can they give me a list of their clients so I can contact them and ask them about their advertising campaigns and how the campaigns are going? I would like to personally ask the clients if they are satisfied with the ad placement services so far?

A good way to figure out if an ad placement offer is a scam is to look for promotional materials, web pages, business-to-business listings from the ad placement employer soliciting new clients. If they have several job openings for ad placement clerks, then this company must be vigorously marketing to obtain clients.

In my research, I've found that most "so-called ad placement agencies" have no corporate website or headquarters to call and request a client list. They usually don't have a web page soliciting clients. All ads placed are to obtain more home-based ad placers, but not clients!

The one time I saw the ad for clients which stated: "Let us help you promote your business through classified ads" had a link that took me to the employment web page soliciting home-workers to become ad placement clerks!

Now compare this to legitimate companies that actually seek clients to create an income. A business such as this usually organizes their web page in this matter:

  • Top pages - sales pitch to potential clients.

  • Subsequent pages - Information on specific topics and services.

  • Sub-page - Employment/Job Openings.

Now the big warning is this: if the only web page you find on a company is employment opportunities and to apply there is fee or deposit required -- watch out! Their profits come from you, not any imaginary clients!

Happy Hunting!


Rosalind Mays is the author of Telecommuting Millionaire?"

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