Priced Too High?
by Erin Huffstetler
10 Insider Grocery Savings Secrets
5 Sneaky Ways Grocery Stores Take Your Money
Planning for Success
Let's face it. Saving money at the grocery store is not an easy task. If you are serious about saving money, you've got to cut coupons, sign up for all the store cards, and carefully study the weekly sales ads. Even then, arriving at the grocery store with a grumbling tummy can be all it takes to throw you off budget for the week. Now, when you think it can't get any harder, the grocery stores have developed a new marketing scheme that threatens to drain even more money from your wallet.
What is this scheme? Quite simply it is a crafty new way of advertising sale prices. Let's say canned corn is on sale this week. Now the store could list the price per can, or they could list the price for purchasing a given quantity of the item, say 5 for $1. Both methods of advertising convey the same sale price, but the first makes the price per can much more apparent to the customer.
If the store sticks with prices like 4 for $1 or 5 for $1, it's still fairly easy for the consumer to determine the price per can. However, when they start advertising prices such as 5 for $4 or 6 for $5, it becomes a lot harder to calculate the price. Add a squirming toddler into the mix, and forget it!
By making it difficult to determine the price, the store is hoping to hinder your ability to comparison shop. They want you to assume that the product on sale is the best price simply because it is the brand that is on sale, and this may not be the case.
Luckily, you don't have to be a math whiz to overcome this money trap. Get in the habit of bringing a calculator when you go to the store, and you can quickly and easily determine the price per item.
Then determining the best value is a snap!
Share your thoughts about this article with the editor: Click Here
Trending on TDS
- An affordable wardrobe for a nursing mom
- Cutting the cost of corrective lenses down to size
- Cheaper kitty litter
- Dental plans: A bright smile for less
- Happy Birthdays on a budget
- 200+ ideas for summertime fun
- Easy to make musical instruments for kids
- 4 tips for enjoying a 'staycation'
- 6 cheap, effective home security solutions
- Grocery items you can find on sale in July
- 8 items to buy at yard sales this summer
- 5 colleges where your kid can go to school for free
- 6 secrets to saving more at discount stores
- What is the cost of raising a child?
- Spouse income calculator
- Should my spouse work, too?
- College savings calculator
- Home budget calculator