Post quality photos. The picture you take of your car is the first and possibly only thing a potential buyer will see. Make sure you:
Create interest with your ad details. The average shopper sees up to 5,000 marketing messages a day. Make sure yours stands out with the right details, and put the most important ones up front. Consider giving some of the following details:
Research the prices on similar cars so you'll know the value of your car when you advertise it for sale. It's important to price your car realistically when selling a car, because buyers will certainly be doing their research. Remember:
Get your car's appearance in great shape. Appearance is everything. That means you should thoroughly clean your car inside and out before having a potential buyer look at it. Your car might run perfectly and be in excellent mechanical condition, but you may turn off some buyers if your car has a dirty exterior, odd smells or a back seat crowded with old newspapers, animal crackers and other junk. Here's a laundry list of things you can do to improve your car's appearance when selling a car:
Fix any small items that might reduce your car's value in a buyer's eye. In addition to cleaning up your car's appearance, consider any other maintenance issues that may need fixing. Is a brake light or headlamp out? Are the floor mats worn? Are there nicks or chips in the paint? Most of these items cost very little to repair, but from a buyer's perspective, even these little things can be enough to try and negotiate the price down.
Gather your car's repair records. Smart car shoppers want to know how well maintained your vehicle is and will ask for maintenance records. Being able to prove your car has had regular maintenance and that any potentially big ticket repairs or upgrades (new tires, new brakes, etc.) have already been made may allow you to command top dollar. Consider putting these records in a binder for easy review or scan them into an electronic form for easy sharing with potential buyers via email (just be sure to black out or otherwise obscure your address, credit card number and other sensitive information that may be on these documents).
For more information, visit AutoTrader.com.
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