How many people could lay their hands on $1,000 quickly?

Money Saved for a Rainy Day

by Ryan T. Howell, PhD.


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A few years ago I read a story in CNN Money (Most Americans can't afford a $1,000 emergency expense) that reported over 60% of Americans did not have enough money in their savings or checking accounts to pay for a $1,000 emergency. I was shocked. Is it possible that only 36% of US adults have $1,000 in a savings account saved up for a rainy day? Well, maybe not.

The study CNN Money cited was a survey conducted by the National Foundation for Credit Counseling and there was something problematic with their study; the results were based on the NFCC's July 2011 Financial Literacy Opinion Index, which was collected on their homepage (www.DebtAdvice.org). So the only people included in the survey were individuals who would actively seek out "debt advice" and opt-in to complete a survey. Now, the results were starting to seem reasonable. Of those people who would go to a debt advice website and complete a financial literacy survey, only 36% of these individuals have $1,000 saved up for a rainy day.

Well, I have always been bothered by the fact we actually do not know how many US adults have $1,000 saved up for a rainy day. So, I added the same question the NFCC asked in one of our nationally representative surveys. We asked over 700 US adults, "If you needed $1,000 for an unplanned expense, what would you do to obtain the money?" Here is what we found out from our representative US sample.

As the graph below shows, only 60.7% of people have $1,000 saved for an emergency. That number is the exact opposite of what the NFCC found (which reported that 64% of "US adults" did not have $1,000 saved for an emergency). Though, this still demonstrates that maybe as many as 40% of US adults would need to obtain the $1,000 through less than desirable methods (borrowing the money from friends or family, taking out a loan, getting a cash advance, selling or pawning some assets, or disregarding some other month expense).

Emergency Savings

If you needed $1,000 for an unplanned expense, what would you do to obtain the money?

So, even though the NFCC had a skewed sample, I do agree with Gail Cunningham, the spokesperson for the NFCC at the time of the survey, who said in their press release "without adequate savings, consumers have poor resolution choices when an emergency arises. People often say they can't afford to save, but the truth is that they can't afford not to."

That is one of the reasons we created BeyondThePurchase.Org where we help people make the connection between their spending habits (how do you spend your money and who do you spend it on) and their happiness. To learn about what might be influencing how you think about and spend your money, Login or Register with Beyond The Purchase and then take a few of our spending habits quizzes:

How do your current priorities impact what you buy? Take our Life Goals and Buying Choices, and on your feedback page, you will learn how current priorities impact what you buy.

How does your expected happiness impact what you buy? Take our Forecasting your Happiness, and on your feedback page, you will learn if happiness matters more when you are buying a life experience or a material item.

How materialistic are you? Find out by taking the Materialistic Values Scale.

Are you a compulsive buyer? Take the Compulsive Buying Scale and learn about your spending habits.

With these insights, you can better understand the ways in which your financial decisions affect your happiness.

Watch this interview with TDS editor Gary Foreman and Dr. Howell about compulsive spending habits and the behaviors that lead to complusive buying:


Beyond the Purchase allows individuals all over the world to take free psychology quizzes to find out how their spending choices affect their happiness. The academic website uses peer-reviewed published psychological surveys to provide individuals with personalized feedback, graphics, and practical happiness tips. The company also offers many services for businesses, including: online questionnaire and survey hosting, employee education about consumer psychology, and happiness metrics.

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